本研究旨在發現政治人物利用微網誌進行形象塑造呈現和種特性？其書寫策略又為何？並以國內政治人物蘇貞昌及其經營之微網誌作個案研究。研究分為兩個類目加以分析，分別是「形象呈現」與「書寫策略」。研究發現在「形象呈現」上蘇貞昌主要呈現「人情趣味為主與對公共事務關懷形象」在「書寫策略」上則是呈現「高度發文頻率」、「多樣化的訊息呈現方式」以及「以攻為主的書寫策略」。 This thesis focus on the image study, including image-presentation, image-building, and image strategies.We selected Su Tseng-chang's Microblogging to understand his Image and Writing Strategies on Microblogging.Found in the "image of the show" Su Tseng-chang is mainly characterized by the "human interest-based care with the image of public affairs" in the "writing strategy" is presented on a "high posting frequency," "variety of message presentation" and "to attack based writing strategy. "
