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    Please use this identifier to cite or link to this item: http://140.128.103.80:8080/handle/310901/12985


    Title: 菜單菜色命名對消費者知覺風險及消費意願的影響研究-以中式菜單為例
    Authors: 丁冰和、謝樹蓉、張惠喻、林佳玟、姜子涵、劉宏茵
    Date: 2009
    Issue Date: 2012-01-02T03:39:16Z (UTC)
    Publisher: 台中：東海大學
    Relation: 東海大學第一屆餐旅管理論文研討會, p.14-18
    Appears in Collections:[餐旅管理學系所] 會議論文

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